Thursday, March 6, 2008
Monday, March 3, 2008
Girl #1 "That's like, totally, fabulous!"
Girl #2 "No hon, you've got to get it right, it's FAB..."
The difference between a product's features, attributes, and benefits need to be clearly understood before advertising creative start work on a project.
Features are the physical attributes of an item. The basic characteristics by which you would describe an item.
Attributes define the features as unique and separate the item from others similar to it.
Benefits are most important to a potential customer and they answer the question of how the product will help them or make their life better.
Girl #2 "No hon, you've got to get it right, it's FAB..."
The difference between a product's features, attributes, and benefits need to be clearly understood before advertising creative start work on a project.
Features are the physical attributes of an item. The basic characteristics by which you would describe an item.
Attributes define the features as unique and separate the item from others similar to it.
Benefits are most important to a potential customer and they answer the question of how the product will help them or make their life better.
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