Friday, May 2, 2008

Press Releases


Each company uses press releases to alert media of changes within the company. It could be a new product launch or the opening of a new branch. News outlets receive hundreds of press releases a day so it is vital to have catchy opening lines and headlines. Each company has its own requirements for length and font. Most prefer to keep the whole thing to one page as journalistic writing is very succinct. It should be written in AP style.

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