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Thoughts on the Eight O'clock Hour
Friday, April 25, 2008
They will sign for the MONEY
When asking a company or individual
to finance a project of yours it is important
to emphasize what kind of return they
will receive from the deal. The profit
they can look forward to is the only real
reason they will sign with you.
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Mermaid sells Cleaner
3 Act Structure
Maslow's Hierarchy
Points vs. The Mighty Dollar
Remember your Audience
They will sign for the MONEY
CALL OUTS!
Abstract
Concrete
Cliche
A good Lead
Deck
What does a good Headline do?
Metaphor
Business Letter refresher
Metaphor
Paint a Picture with Words
No, you can't die.
What's In It For Me?
AIDA
The Fear Factor
Friday, April 4, 2008
Wednesday, April 2, 2008
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About Me
Elizabeth Steele
Trying to put the right words, in the right order, at the right time.
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