What does a good Headline do?

A headline is the attention grabber. The headline should express the most unique element of the story.

Andy Rooney said, "Newspaper men and women who write headlines have a hard job. They have to make sense of a long, complicated story in just eight or ten words."

For his complete commentary go to: http://www.cbsnews.com/stories/2008/02/21/60minutes/rooney/main3857661.shtml


Just for fun.
An example of a headline gone bad:

Deaf mute gets new hearing in killing