Monday, April 14, 2008

The Fear Factor

With fear holding parts of our hearts in some unique way we are controlled by what we fears.
The root is a serious desire that each human can identify with. It is explained well by this quote from Dr. Erich Fromm:

"This is very apparent in all the deodorant ads; fear of body odor and all that.
But in a more subtle way, the general fear of not being loved
and then to be able, by some product, to be loved.
That's a subtle fear pervading most people, and the ads speculate on
that and show, in more or less drastic ways, here are the things which
will make you loved.
All that is sought to [play on] these unconscious fears."

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