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Thoughts on the Eight O'clock Hour
Sunday, April 27, 2008
Mermaid sells Cleaner
Clorox Mermaid Commercial
This is one of the best commercials I have seen in a long time.
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Mermaid sells Cleaner
3 Act Structure
Maslow's Hierarchy
Points vs. The Mighty Dollar
Remember your Audience
They will sign for the MONEY
CALL OUTS!
Abstract
Concrete
Cliche
A good Lead
Deck
What does a good Headline do?
Metaphor
Business Letter refresher
Metaphor
Paint a Picture with Words
No, you can't die.
What's In It For Me?
AIDA
The Fear Factor
Friday, April 4, 2008
Wednesday, April 2, 2008
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March
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February
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January
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About Me
Elizabeth Steele
Trying to put the right words, in the right order, at the right time.
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